International Meta-Marketing: Strategic Judo, Foreign User Habits and Interactive Invention

Article type: Research Article

Authors: Maruyama, Magoroh

Affiliations: Aoyama Gakuin University, Shibuya 4-4-25, Shibuya-ku, Tokyo 150, Japan

Abstract: In order to compete with foreign firms in culturally diverse world market, one must go far beyond the usual concept of marketing and develop meta-marketing, which includes strategic judo, product adaptation for foreign user habits, and interactive invention. New selection criteria for the personnel are important.

Keywords: Meta-marketing, strategic judo, foreign user habits, interactive invention, mindscape types, endogenous research, criticality dissonance, relevance dissonance, experience looping, concept crossing, counterexploitation

DOI: 10.3233/HSM-1990-9106

Journal: Human Systems Management, vol. 9, no. 1, pp. 29-42, 1990