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Article type: Research Article
Authors: Chang, William Lia; * | Lii, Peirchyib
Affiliations: [a] Tamkang University, Graduate Institute of Management Science, 151 Ying-Chuan Road, Tamsui, Taipei Hsien, 25137 Taiwan, R.O.C. Tel.: +886 2 86313221; Fax: +886 2 86313214; E-mail: [email protected] | [b] Tamkang University, Graduate Institute of Management Sciences and School of Entrepreneurial Development, Taiwan, R.O.C. E-mail: [email protected]
Correspondence: [*] Corresponding author.
Abstract: Guanxi is an important source of competitive advantage; managers in Chinese enterprises have especially placed enormous emphasis on it. The purpose of this study is to investigate the relationship between managers' initiative toward a Guanxi formation and their transactional decisions within the network. Findings of this study suggest that managers' initiative in setting up a Guanxi network has important impact on their perceptions toward members in the network; and in turn, the perception has an impact on their transactional decisions within the Guanxi network. More specifically, managers would employ relational mark-down and compensatory mark-up to differentiate Guanxi members from non-Guanxi members in making transactional decisions.
Keywords: Guanxi, relational mark-down, compensatory mark-up, transactional decisions
DOI: 10.3233/HSM-2005-24304
Journal: Human Systems Management, vol. 24, no. 3, pp. 215-222, 2005
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