Affiliations:
School of Economics and Business, Kaunas University of Technology, Kaunas, Lithuania
Correspondence:
[*]
Correspondence author: Živilė Stankevičiūtė, Kaunas University of Technology, School of Economics and Business, Gedimino g. 50, Kaunas, Lithuania. Tel.: +370 65011505; E-mail: [email protected].
Abstract: BACKGROUND:
For last decade, human resource (HR) function has had to move from its traditional operational, administrative role towards a more strategic role. In the light of transformation and drawing upon business partnering concept (the most well-known Ulrich model), a new formal position of an HR business partner, who acts as an HR subject-matter expert for the leaders of that particular business, has been established in some organisations. Although previous literature suggests the involvement of human resource management (HRM) in the development and implementation of socially responsible business activities, there is a lack of evidence on HR professionals’ role regarding internal corporate social responsibility (CSR), which implies behaviour towards employees. OBJECTIVE:
To reveal the role of an HR business partner while developing and implementing internal CSR activities. METHODS:
Qualitative research; semi-structured interviews with employees working as HR business partners in the banking sector were conducted. RESULTS:
The results revealed a significant HR business partner role in addressing internal CSR, in terms of work-life balance (WLB), diversity and inclusion, learning and development, and psychological and physical well-being. CONCLUSIONS:
The research results expand the knowledge on the link between HRM and internal CSR. Moreover, the findings have significant implications encouraging organisations to empower HR professionals to act within the internal CSR field.
Keywords: Human resource management (HRM), HR business partner, corporate social responsibility (CSR), Internal corporate social responsibility (Internal CSR), HR business partner model, Work-life balance, Diversity and Inclusion
