Affiliations: Michael G. DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada
Correspondence:
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Corresponding author: Milena Head; Michael G. DeGroote School of Business, McMaster University, 1280 Main Street West, Hamilton, Ontario, L8S 4M4, Canada. Tel.: +1 905 525 9140 ext. 24435; Fax: +1 905 521 8995; E-mail: [email protected].
Abstract: In this paper, a theoretical framework for privacy protection in electronic commerce is provided. This framework allows us to identify the key players and their interactions in the context of privacy violation and protection. It also helps to discover the responsibilities of the key players and areas for further research.
