Searching for just a few words should be enough to get started. If you need to make more complex queries, use the tips below to guide you.
Article type: Research Article
Authors: Nawaz, Zubaira; * | Talib, Mirza Nouman Alib; 1 | Abbas, Ahsanb
Affiliations: [a] Leadership and Management Studies, National Defence University (NDU), Islamabad, Pakistan | [b] Government and Public Policy, National Defence University (NDU), Islamabad, Pakistan
Correspondence: [*] Corresponding author: Zubair Nawaz, Leadership and Management Studies, National Defence University, Islamabad, Pakistan; E-mail: [email protected]. ORCID: 0000-0002-1602-5697.
Note: [1] ORCID: 0000-0002-4231-6068.
Abstract: BACKGROUND:e-lancing rapid growth poses new challenges in talent management. Gig workers have become an alternate workforce to the organization, which offer technical skills, flexible working hours and cost-effective solutions. This study extends the conceptualization of employee value proposition in the context of freelancers. OBJECTIVE:The purpose of this study is to investigate the role of freelancer value preposition and platform trust in shaping platform usage intentions. The reflective-formative model is designed to comprehend the freelancer value proposition. METHODS:Online survey method was used and data was collected from 454 freelancers with the help of an adapted questionnaire. PLS-SEM is applied to test the hypothesis. RESULTS:The results exhibit that the Developmental Value (DV), Economic Value (EV) and Social Value (SV) contribute positively in the Freelancer Value Proposition. Furthermore, it shows that attitude towards the use of platform partially mediate platform usage intentions; Moreover, Platform trust has a positive impact on platform usage intentions. CONCLUSIONS:Based on the freelancer value proposition, the study emphasizes on the need to develop relationship with gig-workers in order to fulfil the rising demand of sustainable workforce and to remain competitive in the dynamic business environment.
Keywords: Gig workers, value proposition, platform trust, sharing economy, freelancing
DOI: 10.3233/HSM-240049
Journal: Human Systems Management, vol. Pre-press, no. Pre-press, pp. 1-17, 2024
IOS Press, Inc.
6751 Tepper Drive
Clifton, VA 20124
USA
Tel: +1 703 830 6300
Fax: +1 703 830 2300
[email protected]
For editorial issues, like the status of your submitted paper or proposals, write to [email protected]
IOS Press
Nieuwe Hemweg 6B
1013 BG Amsterdam
The Netherlands
Tel: +31 20 688 3355
Fax: +31 20 687 0091
[email protected]
For editorial issues, permissions, book requests, submissions and proceedings, contact the Amsterdam office [email protected]
Inspirees International (China Office)
Ciyunsi Beili 207(CapitaLand), Bld 1, 7-901
100025, Beijing
China
Free service line: 400 661 8717
Fax: +86 10 8446 7947
[email protected]
For editorial issues, like the status of your submitted paper or proposals, write to [email protected]
如果您在出版方面需要帮助或有任何建, 件至: [email protected]