Affiliations: [a] Faculty of Management, University of Tehran, Tehran, Iran
| [b] Leadership and Human Capital Group, Faculty of Management, University of Tehran, Tehran, Iran
Correspondence:
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Corresponding author: Fereshteh Amin, Leadership and Human Capital Group, Faculty of Management, University of Tehran, Tehran, Iran. E-mail: [email protected].
Abstract: Employees are the main and invaluable resources of any organization to provide useful ideas and solutions to renew the organization’s goods, services, and processes. Besides, employees are a valuable resource for organizations, especially creative organizations, due to their role in solving problems. In this matter, one of the important management skills is the ability to influence people and channel organizational communication processes to achieve optimal and creative productivity. Therefore, this paper aims to demonstrate the persuasion model in creative industries by reviewing the relevant literature. To do so, the library approach and systematic review were applied. First, research studies related to persuasion of employees inside and outside are identified during 2001–2022. The conducted investigations showed that 148 articles related to the persuasion of employees were identified inside and outside the country. Following the initial results, relevant articles were identified and evaluated based on various factors such as title, abstract, and content to select appropriate studies. Through searching databases and using relevant keywords, 38 articles was finally determined. Moreover, some components and indicators are described to persuade employees in creative industries. The findings reveal that the components of motivation, psychological characteristics, mental patterns, structural support, personality characteristics, ability, customer orientation, and social skills play a decisive role in forming employees’ persuasion.
