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Usability and the emotional relationships in collective buying sites: a case study

Issue title: IEA 2012: 18th World congress on Ergonomics - Designing a sustainable future

Article type: Research Article

Authors: Silveira, J.E. | Anjos, T.P. | Gontijo, L.A.

Affiliations: Postgraduate Program in Production Engineering, Federal University of Santa Catarina, Technology Center, Florianópolis, SC, BRAZIL

Note: [] Corresponding author. Julia Elpo Silveira. Postgraduate Program in Production Engineering, Federal University of Santa Catarina, Technology Center, University Campus, Trindade, Florianópolis, SC, Brazil. PO Box 476, CEP 88040-900. Tel.: +55 48 8466-0998. E-mail: juelpo@ gmail.com.

Keywords: user experience, interface analysis, simplification of purchasing processes

DOI: 10.3233/WOR-2012-0169-277

Journal: Work, vol. 41, no. Supplement 1, pp. 277-281, 2012

Published: 2012
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Abstract

Several people buy products that they will never use or even know what for. Feelings associated with pleasure, spontaneity and possession of something are reasons why people buy products without considering if they really need it or not if it will be useful or not, etc.. The collective buying sites are going up and offer products and services with great discounts. This study aims to relate the emotional design and usability concerning to collective buying sites and identify the reasons that influence people when it comes to buy something online.

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