Graphic and cultural aspects of pictograms: an information ergonomics viewpoint

Abstract

The use of pictograms is discussed considering their information content, graphic complexity and cultural dimension. The resemblance and the illusion theories are highlighted to define pictogram as a salience-based representation system, which communicational efficacy depends upon historical and cultural aspects in their interpretation. Thus, the competence in interpreting pictograms is considered relative to users’ acquaintance with the pictorial system and with the referents. Pictogram as a general/neutral visual statement is questioned, pointing out the cultural and gender attributes added to pictures to represent people, professions and social events. As a result of this discussion, some critical points of the standardization of pictograms are presented.