Affiliations: Department of Exceptional Education, University of
Wisconsin -- Milwaukee, Milwaukee, WI, USA | Department of Rehabilitation and Special Education,
University of Wisconsin -- Madison, Madison, WI, USA
Note: [] University of Wisconsin-Milwaukee, Department of Exceptional
Education, P.O. Box 413, Milwaukee, WI 53201, USA. Tel.: +1 414 229 2869; Fax:
+1 414 229 5500; E-mail: [email protected]
Abstract: Much has been written about techniques for working with individuals
with disabilities in the community, specifically in employment settings.
However, little literature focuses on enhancing job development techniques.
This study examined the preferred marketing strategies employers have in
relation to supported employment and addressed the factors that may impact on
those preferences. Results indicated that the majority of employers, regardless
of the industry type, size and location of the business, and professional
affiliation, preferred to receive marketing information on supported employment
through professional associations such as WMC, WRA, Local/National Human
Resource Associations, and Trade Shows. When employers had previous knowledge
of supported employment or had hired a supported employee, the preferred method
selected were Governmental Agencies such as Department of Workforce
Development, Rehabilitation Agency, or Local Advocacy Groups.
Keywords: supported employment, marketing, job development
