Affiliations: [a] School of Communication and Information Engineering, Chongqing University of Posts and Telecommunications, Chongqing, China | [b] School of Engineering and Built Environment, Glasgow Caledonian University, Glasgow, UK
Correspondence:
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Corresponding author: Chuan Xu, School of Communication and Information Engineering, Chongqing University of Posts and Telecommunications, Chongqing, China. Tel.: +86 1359407 0439; E-mail: [email protected]
Abstract: This paper studies website evolution in mobile Internet. In particular, mobile user behaviors are employed to geometrically model website's developmental status and trend and to understand the comprehensive strength of websites. First, a website evolution model is proposed that is defined using three model parameters, namely, user ensemble size, user acceptance and user loyalty. Then, algorithms of calculating the evolution model parameters based on mobile user behavior attributes are presented. Next, geometric charting of the website evolution model in mobile Internet is established in terms of website developmental space to visualize the website evolution. Finally, using real data collected from a major Mobile Telecom Operator, geometric analysis on website evolution is conducted to exhibit the comprehensive strength of the websites and to validate the proposed website evolution model.
Keywords: Mobile internet, mobile user behavior, web data analytics, website developmental space, website evolution model
