Application of cluster analysis for customer segmentation: Study on menstrual cups

Dangra, Sanket; Pandey, Nimisha; Sengupta, Suvechcha; Kadam, Shweta Dixit

doi:10.3233/MAS-220408

Application of cluster analysis for customer segmentation: Study on menstrual cups

Article type: Research Article

Authors: Dangra, Sanket^{a; *} | Pandey, Nimisha^a | Sengupta, Suvechcha^b | Kadam, Shweta Dixit^b

Affiliations: [a] Master of Business Administration (Marketing), K J Somaiya Institute of Management, Mumbai, India | [b] Department of Business Analytics, K J Somaiya Institute of Management, Mumbai, India

Correspondence: [*] Corresponding author: Sanket Dangra, Master of Business Administration (Marketing), K J Somaiya Institute of Management, Mumbai, India. E-mail: [email protected].

DOI: 10.3233/MAS-220408

Journal: Model Assisted Statistics and Applications, vol. 17, no. 4, pp. 273-277, 2022

Published: 5 December 2022

Price: EUR 27.50

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