Abstract: Corporate culture is the sum of corporate values, systems, and behavioral norms formed in the long-term survival and development of an enterprise. It is the long-term accumulation of consensus among all employees in the enterprise. In the context of today’s global economic integration trend, the role of corporate culture construction in promoting enterprise development, improving business performance, and enhancing internal cohesion and external competitiveness is becoming increasingly significant. How to strengthen the construction of corporate culture and establish excellent corporate culture is increasingly receiving widespread attention from the academic and business communities. The comprehensive evaluation of corporate cultural competitiveness is regarded as multi-attribute decision-making (MADM). The 2TLNSs are employed as a useful tool for characterizing uncertain information during the comprehensive evaluation of corporate cultural competitiveness. In this paper, the dual Hamy mean (DHM) and the power average (PA) are connected with 2-tuple linguistic neutrosophic sets (2TLNSs) to propose the 2-tuple linguistic neutrosophic numbers power weighted DHM (2TLNPWDHM) operator. Then, use the 2TLNPWDHM operator to handle MADM with 2TLNS. Finally, taking the comprehensive evaluation of corporate cultural competitiveness as an example, the proposed method is explained. The main contributions of this study are summarized: the establishment of the 2TLNPWDHM operator; (2) The 2TLNPWDHM operator was developed to handle MADM with 2TLNS; (3) Through the empirical application of the comprehensive evaluation of corporate cultural competitiveness, the proposed method is validated; (4) Some comparative studies have shown the rationality of the 2TLNPWDHM operator.
Keywords: Multi-attribute decision making (MADM), neutrosophic numbers, 2-tuple
linguistic neutrosophic sets (2TLNSs), 2TLNPWDHM operator, corporate cultural
competitiveness
