Abstract: Corporate culture has its own development laws and may play a significant role in a short period of time, but its development and improvement are a relatively long-term task. The construction of corporate culture is a systematic project that varies depending on the enterprise. For enterprises, the construction of corporate culture has very important practical significance for the re integration of the enterprise team and the enhancement of competitive strength. Culture is a productive force, and the role of corporate culture is more direct. Therefore, enterprises should focus on their own development goals, create their own unique corporate culture based on learning and reference, and meet market challenges with a new look and strong strength. The effectiveness evaluation of corporate culture construction is a classical multiple attribute decision making (MADM). Recently, the TODIM and VIKOR method has been used to cope with MADM issues. The neutrosophic cubic sets (NCSs) are used as a tool for characterizing uncertain information during the effectiveness evaluation of corporate culture construction. In this manuscript, the neutrosophic cubic number TODIM-VIKOR (NCN-TODIM-VIKOR) method is built to solve the MADM under NCSs. In the end, a numerical case study for effectiveness evaluation of corporate culture construction is given to validate the proposed method. The research aim of the paper is summarized: (1) the NCN-TODIM-VIKOR is proposed for MADM problem with NCSs; (2) The attributes weight information is obtained through information entropy; (3) the NCN-TODIM-VIKOR method is designed for effectiveness evaluation of corporate culture construction and were compared with some existing methods; (4) Through the comparison, it is found that NCN-TODIM-VIKOR method for effectiveness evaluation of corporate culture construction proposed are effective.
Keywords: Multiple attribute decision making (MADM), Neutrosophic cubic sets (NCSs), TODIM, VIKOR, effectiveness evaluation of corporate culture construction
