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Issue title: Cross-domain Applications of Fuzzy Logic and Machine Learning
Guest editors: Ekaterina Isaeva and Álvaro Rocha
Article type: Research Article
Authors: Yunchao, Du | Ruikai, Huang; *
Affiliations: School of Economics and Management, Ningbo University of Technology, Ningbo, P.R. China
Correspondence: [*] Corresponding author. Huang Ruikai, E-mail: [email protected].
Abstract: The pharmaceutical industry is an important part of our national economy, which is the combination of traditional industry and modern industry. Medicine is an industry with high technology, high risk, high investment and high return, and has always been the focus of competition in developed countries. If Chinese pharmaceutical enterprises want to stand out in such fierce competition, they must find out the core competitiveness that fits their own development path. Based on the construction of the evaluation index system of the core competitiveness of the pharmaceutical industry, this study makes an empirical analysis of Hengrui pharmaceutical based on the fuzzy comprehensive evaluation method, discusses the reasons for the formation of its core competitiveness, and puts forward effective ways for listed companies in the pharmaceutical industry to enhance their core competitiveness.
Keywords: Core competitiveness, pharmaceutical listed companies, fuzzy comprehensive evaluation, Hengrui pharmaceutical
DOI: 10.3233/JIFS-179775
Journal: Journal of Intelligent & Fuzzy Systems, vol. 38, no. 6, pp. 6971-6978, 2020
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