Research on evaluating brand marketing of leisure tourism city with fuzzy information

Issue title: Special Section: Fuzzy Decision Making and Applications in Knowledge Management

Guest editors: Justin Zhang

Article type: Research Article

Authors: Sheng, Yajun^a | Xu, Ming^a | Jin, Zhenlin^{b; *}

Affiliations: [a] Yatai School of Business Administration, Jilin University of Finance and Economics, Changchun, Jilin, China | [b] Committee of Tourism Development and Reform of Jilin Province, Changchun, Jilin, China

Correspondence: [*] Corresponding author. Zhenlin Jin, Committee of Tourism Development and Reform of Jilin Province, Changchun, Jilin, 130000, China. Tel./Fax: +86-0431-86050058; E-mail: [email protected].

Abstract: In this paper, we study on the multiple attribute decision making problems to evaluate the brand marketing of leisure tourism city with fuzzy information. Then, we have developed the fuzzy Hamacher correlated geometric (FHCG) operator. We have used the FHCG operator to multiple attribute decision making to evaluate the brand marketing of leisure tourism city with fuzzy information. Finally, an example for evaluating brand marketing of leisure tourism city has been proposed to prove the effectiveness of the proposed approach.

Keywords: Multiple attribute decision making, triangular fuzzy number, fuzzy Hamacher correlated geometric (FHCG) operator, brand marketing, leisure tourism city

DOI: 10.3233/JIFS-179232

Journal: Journal of Intelligent & Fuzzy Systems, vol. 37, no. 2, pp. 1679-1686, 2019