The innovation and development of university international trade teaching reform under the background of big data

Article type: Research Article

Authors: Li, Bin

Affiliations: Accounting School, Jiaozuo University, Jiaozuo, Henan 454000, China | E-mail: [email protected]

Correspondence: [*] Corresponding author: Accounting School, Jiaozuo University, Jiaozuo, Henan 454000, China. E-mail: [email protected].

Abstract: The rapid development of information technology is changing people’s social life all the time. The big data that entered people’s vision in the new century, after just over ten years of development, has penetrated into everywhere of social life. People have unconsciously used big data analysis as the main research reference in the research of various activities. The development of this research is also based on this currently most popular model. Use big data integration to analyze the challenges and opportunities faced by colleges and universities in international trade teaching. In order to better understand the status quo, this study uses a combination of questionnaire surveys and interview methods to grasp the opinions of students of the major on teaching development using questionnaire survey methods, and use interview methods to understand the impressions and actual needs of some foreign trade enterprises on graduates. Then, based on the analysis of the current situation, the existing problems and the countermeasures to be solved are found. The study found that in the context of big data, international trade students pay more attention to the practical value of the knowledge they have learned and the improvement of their own employability, which is also the ability that foreign trade companies look to professional talents most. Therefore, our teaching in the new era should firmly focus on both to ensure the pertinence and effectiveness of innovative work. The development of this research will help to effectively promote the reform of the international trade curriculum system, and to study it in the context of the development of cross-border e-commerce will highlight the practical significance of the curriculum reform.

Keywords: Big data, international trade major, teaching reform, practicality

DOI: 10.3233/JCM-226618

Journal: Journal of Computational Methods in Sciences and Engineering, vol. 23, no. 2, pp. 1043-1051, 2023