The role of the service bureau in multimedia diversification*

Article type: Research Article

Authors: Krull, James S.

Affiliations: Marketing & Business Development, International Computaprint Corp., 475 Virginia Drive, Fort Washington, PA 19034, USA

Note: [*] Paper presented at the 31st NFAIS Annual Conference, February 26–March 1, 1989, Washington, DC.

Abstract: In today's discussion of the service bureau's role in multimedia diversification, I will touch upon four areas. First, I will provide a brief definition of the publishing business. Second, I will examine the information publishing processes. I will then describe the service bureau's role in support of information publishing, and the services which bureaus offer to information publishers. Finally, I will review several media applications of International Computaprint Corporation including: the Oxford English Dictionary, Thomas Publishing Media, Florist's Transworld Delivery, the Physician's Desk Reference and the ABC Travel Guides.

DOI: 10.3233/ISU-1989-9503

Journal: Information Services & Use, vol. 9, no. 5, pp. 271-277, 1989