Affiliations: Emerging Solutions, SAP, 3410 Hillview Ave. Palo Alto,
CA 94304, USA. E-mail: [email protected] | Chetan Sharma Consulting, 1778 12th Ave NE, Issaquah,
WA 98029, USA. E-mail: [email protected]
Note: [] Corresponding author
Abstract: The Mobile industry is changing at a rapid pace and so is the
behavior of enterprise workforce which uses mobile technologies. When planning
for a long-term product roadmap, one has to consider a myriad of evolution
trends and forecasts to determine the probable list of product functionality
and their introduction timing in the lifecycle of the product. One has to look
at the technology trends by market, the competitive landscape, and the mobile
worker adoption trends. However, one can only come up with a prioritized list
of capabilities by taking into context the company's own core competencies,
skill sets, and overall mission. This paper looks at how mobile product
companies can use scenario-planning methodology to formulate their product
strategy and roadmap.
