Pitching Diablo

Subtitle: On the development of marketing, procedural content, and narrative

Article type: Research Article

Authors: Brown, Joseph Alexander^{; *; **}

Affiliations: Artificial Intelligence in Games Development Lab, Innopolis University, Innopolis, Tatarstan, Russia

Correspondence: [**] Corresponding author. E-mail: [email protected].

Note: [*] E-mail: [email protected].

Abstract: This monograph examines the game pitch document written by Condor, Inc. for Diablo, released in 1996 by Blizzard Entertainment, and places the game in the context of developments of Procedural Content Generation, marketing of Loot Boxes, and the impact of the collectible card game Magic: The Gathering on its development.

Keywords: Diablo, Magic: The Gathering, Procedural Content Generation

DOI: 10.3233/ICG-180066

Journal: ICGA Journal, vol. 40, no. 4, pp. 417-424, 2018