Affiliations: [a] Kyiv National University of Trade and Economics, Ukraine | [b] Taras Shevchenko National University of Kyiv, Ukraine | [c] Institute of Economics and Finance, University of Rzeszów, Poland
Corresponding author: Ruslan Motoryn, Kyiv National University of Trade and Economics, Kyiv, Ukraine. E-mail: [email protected].
Abstract: The subject of the study in the article is the e-commerce market in Europe. The aim of the article is to analyze the regional features of e-commerce in Europe using the main development indicators of e-commerce. The paper uses the method of desktop research, i.e. the analysis of available data, which is to obtain and study information that is already in the form of reports, statistics and research. In addition, the impact of COVID-19 on the development of e-commerce in Europe was presented.