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Article type: Editorial
Authors: Lipovetsky, Stan
Affiliations: Senior Research Director, GfK Custom Research North America, Marketing Science, Research Center for Excellence, Minneapolis, MN 55427, USA. E-mail: [email protected]
DOI: 10.3233/MAS-2009-0102
Journal: Model Assisted Statistics and Applications, vol. 4, no. 1, pp. 1-3, 2009