Adoption of mobile information services: An empirical study

Article type: Research Article

Authors: Gao, Shang | Krogstie, John | Siau, Keng

Affiliations: School of Business Administration, Zhongnan University of Economics and Law, Wuhan, Hubei, China | Department of Computer and Information Science, Norwegian University of Science and Technology, Trondheim, Norway | Department of Business and Information Technology, The Missouri University of Science and Technology, Rolla, MO, USA

Note: [] Corresponding author: Shang Gao, No.182 Nanhu Avenue, East Lake High-tech Development Zone, Wuhan 430073, Hubei, China. Tel.: +86 27 8838 6757; Fax: +86 27 8838 6757; E-mail: [email protected]

Abstract: This study investigates the adoption of mobile information services at a Norwegian university. By expanding the Technology Acceptance Model (TAM), a new research model, known as the mobile services acceptance model (MSAM), is proposed. Based on the research model, seven research hypotheses are presented. The proposed research model and research hypotheses were empirically tested using data collected from a survey of users of a mobile service, extended Mobile Student Information Systems (eMSIS), at a Norwegian university. The findings indicate that the fitness of the research model is good. Support was also found for the seven research hypotheses. Among the factors, the personal initiatives and characteristics has the strongest influence on the intention to use eMSIS.

Keywords: Trust, context, personal initiatives and characteristics, mobile services acceptance model

DOI: 10.3233/MIS-130176

Journal: Mobile Information Systems, vol. 10, no. 2, pp. 147-171, 2014