Affiliations: [a] School of Economics and Management, Anhui Normal University, Wuhu, Anhui, China
| [b]
North Anhui Health Vocational College, Suzhou, Anhui, China
Correspondence:
[*]
Corresponding author. Shuli Liu, School of Economics and Management, Anhui Normal University, Wuhu, Anhui
241000, China. E-mail: [email protected].
Abstract: In decision process, people are involuntarily influenced by subjective factors. So, when comparing two options, it is significant to consider both objective utility and subjective preference. In this paper, we propose a binary risk decision method based on quantum decision theory. The method defines the prospect probability by combining the objective utility and subjective psychology behavior of the decision maker, which are called utility factor and attraction factor. The decision steps are provided, in which the focus is on defining the attraction factor and the associated sign. The availability of the proposed method is illustrated through an example in investment choice.
