Affiliations: [a] School of Marxism, Heilongjiang Bayi Agricultural University, Daqing, Heilongjiang, China | [b] School of Humanities and Social Sciences, Heilongjiang Bayi Agricultural University, Daqing, Heilongjiang, China
Correspondence:
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Corresponding author: Xiaohan Li, School of Humanities and Social Sciences, Heilongjiang Bayi Agricultural University, Daqing, Heilongjiang, China. E-mail: [email protected].
Abstract: Red culture was born in the revolutionary war era. It contains a rich revolutionary spirit and profound historical and cultural connotations. It plays a pivotal role in education, politics, economy and society, and has a crucial influence in all aspects. In this paper, based on the analysis of big data and IoT-related theories, the current issues of red culture dissemination and influence development are obtained through interviews and questionnaire surveys. In terms of red culture dissemination channels, based on big data, solutions such as establishing a digital red culture database, pinpointing demand groups and combining recommendation algorithms are proposed to improve the speed and impact of dissemination. The coordinated red culture has been improved in terms of dissemination speed, dissemination efficiency, depth of influence, number of influencers, and breadth of influence. The innovation of this paper is to study the development of red culture through big data and Internet of things technology, explore the problems existing in the development of red culture from a new perspective, and put forward corresponding strategies, which is of great innovation.
Keywords: Big data, internet of things, red culture, communication
