A major challenge in berry production is the management of pests. Traditionally, growers have used pesticides to manage weeds, arthropods and pathogens, but pressure has been increasing to reduce or eliminate their use. A multitude of approaches and technologies exist that could potentially reduce pesticide use and increase consumer acceptance of berries. Many of these have not yet been widely used in the production of berries. The intent of this paper is to identify ten promising approaches that can lead to reduced pesticide use, and provide examples of how these can be applied to berry production in the future.