Abstract: In recent years Near Field Communication (NFC) technology has undergone a rapid evolution, In the tourism sector this technology enables any user equipped with a smart phone to interact with the surrounding objects and have access to in-formation and related services. In this paper, we present a fully configurable system for tourist services. The proposal contains a database and multimedia services that can be presented and personalized on mobile devices using dynamic websites. Users may use NFC technology to interact with smart objects, augmented with NFC tags to store information and services that will be customized according to user interaction based on content and services defined in the metamodel. Associating metamodels to objects, solutions can be applied to any tourism sectors.