Affiliations: Administrative Sciences Department, King Khalid
University, P.O. Box 1183, Abha, Saudi Arabia. E-mail:
[email protected]
Abstract: In this paper we investigate how perceived attributes of computer
technology influence its rate of adoption in the workplace. In order to achieve
this, the diffusion of innovation literature was reviewed looking for a set of
common attributes that could be responsible for the largest rate of adoption.
The literature suggests that Rogers' five attributes of innovation namely,
relative advantage, compatibility, complexity, trialability, and observability
explain up to 87% of the innovation rate of adoption. About 1200 knowledge
workers in 56 public and private medium and large organizations across Saudi
Arabia of different managerial levels and spanning a wide spectrum of
industries and services have participated in this study. The findings highlight
the role and direction of these factors toward computer technology adoption in
developing countries. This should help decision makers in this part of the
world cultivate the positively correlating factors to enhance computer
technology adoption while trying to reduce the effects of the negative factors.
We contend that the findings are also valuable for practitioners from western
cultures in applying computer-based information systems solutions to developing
countries.