A new service of information brokers: online consulting

Article type: Research Article

Authors: Karl, Erwin

Affiliations: Erwin Karl & Partners, Industrial Marketing Research, Daiserstr. 15, D-81371 Munich, Germany. Tel.: +49 89 766 519; Fax: +49 89 725 50 74. E-mail: [email protected]

Abstract: The Internet is converting to a second virtual layer of the material world. Mirroring the real world electronically, this world can be brought to any computer monitor. Due to its electronic form, computing power meets communication and opens a wide range of capabilities that the matter-bound world cannot provide. To navigate and to exploit this computerised reflection of the world, information brokers with their Internet competence can provide valuable consulting services beyond information retrieval.

DOI: 10.3233/ISU-1996-16208

Journal: Information Services & Use, vol. 16, no. 2, pp. 149-155, 1996