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Article type: Research Article
Authors: Pulm, Udo | Clarkson, John
Affiliations: Engineering Design Centre, University of Cambridge, Cambridge, UK
Abstract: Real design processes show a qualitative discrepancy to planned processes. There is also a large gap between processes and organisation structures. Understanding of product development as a complex social system, with a system theory background, gives insights into this issue. It seems that communication is more important than a controlled and transparent process. A dynamic organisa-tion with self-organising teams seems to be the more appropriate approach for process management in product development. Communication partly takes place via money. We will discuss why money cannot be used as a measure for process quality yet, but how it could be used. The paper also gives an impression how signposting and design structure matrices (DSMs) can contribute to this approach.
Keywords: system theory, complex systems, product development, process and organisation
Journal: Journal of Integrated Design & Process Science, vol. 9, no. 1, pp. 55-66, 2005
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