Affiliations: Tennenbaum Institute, School of Industrial and Systems
Engineering, Georgia Institute of Technology, Atlanta, Georgia 30332, USA
Abstract: The globalization of university-based engineering education and
research is associated with the creation of national and international
"brands" by leading research universities. Such branding is reflected in
rankings of universities and their programs. High brand visibility appears to
lead to high rankings and vice versa. This paper explores this phenomenon for
university-based engineering programs. Attributes associated with ranking
systems are discussed and universities' abilities to influence these attributes
are considered. Both moving up in the rankings and sustaining highly ranked
positions are discussed. These issues are addressed both in general and for the
specific case of Georgia Tech. Three fundamental conclusions are reached:
research and education continue to be the key to universities achieving world
class status and economic development for key stakeholders; size provides
universities with the resources and abilities to pursue strategies that lead to
increasing recognition; and vision and leadership both attract resources and
enable the focus needed to achieve the highest levels of recognition.