Reducing the Time-to-Market Interval

Article type: Research Article

Authors: Melsa, James L.

Affiliations: College of Engineering, Iowa State University, Ames, IA, USA

Note: [] Previously vice president for strategic quality and process management, Tellabs Operations, Inc., Lisle, IL, USA. Corresponding author: J.L. Melsa, Dean of Engineering, 104 Marston Hall, Iowa State University, Ames, IA 50011, USA, Tel.: +1 515 294 5935; Fax: +1 515 294 9273; E-mail: [email protected]

Abstract: As product life cycles have become shorter, the length of time required to develop new products (the time-to-market interval) has become a critical competitive problem for many companies. This paper summarizes some approaches that can be used to reduce this interval. Companies must change to a time-based mindset and develop a new design paradigm. Finally, the paper suggests an approach using real time-to-market data to drive the needed changes

Journal: Information, Knowledge, Systems Management, vol. 1, no. 1, pp. 15-31, 1999